"Léo Dias is an architect of complex improbable bridges. He designs projects that connect people who would never meet: Organic and natural leaders from Rio's favelas, multinationals with a social agenda, and the Municipality of Rio de Janeiro. Leonardo's innovative bridges sustain the dialogue in the diveded city of Rio de Janeiro."
- Renato Pereira, City Government of Rio de Janeiro, Head of Policy and Public Affairs
Services:
- Sustainability strategy
- Project co-creation
- Coalition building / collective impact facilitation
- Narrative designing
Partners:
- PROLE
- Prefecture of Rio de Janeiro
PROJECT OVERVIEW
Context:
Brazil and Rio de Janeiro have a powerful agenda with the Olympic Games 2016 and the World Cup 2014 along with a surge in private investment. There is now a unique opportunity to achieve greater and collective impact through building alliances, PPP - public-private partnership - and project implementation to enhance social, environmental and economic development.
Challenges:
- Deliver communication plan for citizen participation within the Olympic Games and World Football Cup frameworks
- Plan projects to maximize legacy for Rio de Janeiro inhabitants, supporting the communication plan (focused on poor communities and favelas)
Social Technology methodology:
- Co-creation of projects based on citizen participation
- Network development
- Grassroots leader empowerment for sustainability
- Social entrepreneurship
Achieved Results:
- Planning and delivering of projects co-created through citizen participation
- Communication plan
Related Projects: Ler é 10_Otávio Júnior
Leonardo Martins Dias, Strategic Sustainability Advisor; Otávio Jr. Complexo do Alemao Community Leader and writer, Ler é 10 project Director.
Leonardo Martins Dias, Strategic Sustainability Advisor; Otávio Jr. Complexo do Alemao Community Leader and writer, Ler é 10 project Director.