Scenic Arts as a Platform for Social Integration_Brazilian Embassy_FCHB_SESI_FavelaCult_Leonardo Martins Dias

Services

• Project strategy, co-creation, implementation
• Coalition building / collective impact facilitation
• Promotion of the Favelas's positive agenda
• Representation of Brazilas the responsible for the
  • New Business models through Social Action in deprived areas, also known as the Base of the Pyramid
  • Scenic Arts as a Plataform for Social Integration
• Selection of plays to bring to Brazilian Theatres
• Definition of Theatre plays from the Favelas to bring to European Festivals

Main Partners:

• FavelaCult /Vino & Dendê
• Brazilian Embassy in Madrid
• FCHB - Fundación Cultural Hispano Brasileña
• SESI Bahia - Serviço Social da Indústria
• Feria de Teatro de Castilla y León - Ciudad Rodrigo

Main Results:

• Inclusion of 3 spectacles from Brazilian favelas to be presented in further editions of the Festival in Europe
• Selection of 3 European spectacles to be presented in Brazil
• Collaboration in the co-creation process of the Braziian musician Peu Meurray's presentation in the Festival
• Reinfocement of the partnerships between the Festival, European Companies and Brazil
• The European Theatre Company 'Baychimo' is presenting its spectacle in Brazil

Challenge:

This project is still ongoing. The main challenge is to improve social integration:

• Building trust, enhancing the partnership between European and Brazilian organizations,
• Raising awareness through the Brazilian Favelas' positive agenda diffusion, what brings positive visibility to the local inhabitants, and
• Selecting European Companies to present their spectacles in Brazil

Context:

The social integration projects in which we are using culture (music, theatre, literature, audio visual, etc) has a strong impact, on leadership skills such as self esteem, self confidence, communication, while it also develops a more holistic understanding of society within participants. These are leverage points to empower local leaders, who know how to address issues, which affect the world's most deprived areas: education, income generation, housing, health, infraestructure, etc.

In Brazil, the importance of focussing on areas of deprivation is especially acute:

• more than 11.4 million Brazilans live in deprived areas (IBGE - Brazilian statistics institute, 2012)

• practically all the 5,554 municipalities in Brazil have favela settlements (IBGE*, 2012)

• 42% of all the favelas in Rio de Janeiro have no high schools, 72% have no vocational schools and 44% have no adult literacy programmes (CUFA, PPIs and Rede Globo, 2008)

Related Information:

The Theatre Festival & Brazil reinforce the partnership, SALAMANCA RTV, 28/08/2014

Comienza el taller de percusión dirigido por Peu Meurray, SALAMANCA RTV, 28/08/2014

Leonardo Martins Dias on culture, leadership and sustainability, 10/10/2014 - English